Unity sees growth in engine revenue, shuts down IronSource ad network in favour of Vector AI user-acquisition platform
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Unity has announced that it is shutting down its IronSource advertising/user-acquisition network and planning to divest Supersonic, publisher of mobile games including Bridge Race, Going Balls and Build A Queen.
The firm said the process would "simplify the business" and enable it to focus on higher growth segments, including its AI-powered ad network Vector.
The news was included in the firm's https://s205.q4cdn.com/200788659/files/doc_presentations/2026/Mar/26/First-Quarter-Supplemental-Information.pdf">latest investor update.