Liverpool has the most valuable front-of-shirt deal in the Premier League

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Liverpool has the most valuable front-of-shirt sponsorship deal in the Premier League, a new fair market report has revealed.

The Reds’ reported £50m-per-season deal with financial services group Standard Chartered is actually undervalued by over £10m and should be worth £61m, according to The Sponsor’s “Premier league Fair Market Sponsorship Values 2026” report.

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