From K-pop views to K-beauty buys

Short-form platforms are increasingly turning interest in Korean entertainment into spending across industries ranging from beauty and food to fashion and tourism, according to a study released Wednesday by TikTok and global consulting firm Kearney.

The report, "K-Culture on TikTok: Driving Global Economic Impact," surveyed 3,300 consumers aged 16-49 across 10 countries, including Brazil, Indonesia, Japan, the UK and the US. It examined six sectors: K-pop, K-media and intellectual property conte