Foreign shoppers put Shinsegae on track for W1tr sales

The Korea Herald The Korea Herald

Shinsegae Department Store said Monday that sales to foreign customers surged 120 percent on-year to a record 580 billion won ($385 million) in the first half, putting the retailer on track to surpass 1 trillion won in annual foreign sales for the first time.

The first-half total already accounts for nearly 90 percent of last year's full-year foreign sales.

Shinsegae attributed the growth to its luxury brand lineup, K-culture content developed with K-pop artists and the Korea Tourism Organizatio

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