Game Pass lost millions of subscribers as a result of last year's controversial price hike, Xbox chief strategy officer reveals

Eurogamer Eurogamer

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Xbox Game Pass lost millions of subscribers following https://www.eurogamer.net/microsoft-increases-price-of-xbox-game-pass-ultimate-despite-record-subscription-profits-last-year">the fall 2025 price hike, Xbox's chief strategy officer Matthew Ball has revealed.

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