"Players always get through them faster than we think" - inside Bungie's big Marathon ARG

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There was this wonderful energy around https://www.eurogamer.net/marathon-review">Marathon a few weeks ago.

Not unusual for a brand-new release, sure, but altogether different than the usual hype-laden first impressions.

No, this had the unmistakable feeling of a treasure hunt, https://www.eurogamer.net/arg-hunters-marathon-discord-cryo-archive">a community-wide push to unlock something tangible: the Cryo Archive map.

All they had to do was solve one measly alternate reality game (ARG).

How hard could it be?

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