SSG.com spins off lifestyle business into new entity

Shinsegae Group's e-commerce unit SSG.com is dividing into two companies, splitting fashion, beauty and lifestyle into a separate platform while holding onto its grocery-focused marketplace.

The company said Thursday that its board approved spinning off its lifestyle business into a new company, tentatively named Shinsegae Mall, which will operate as a premium e-commerce platform for fashion, beauty and lifestyle goods.

The existing entity keeps the SSG.com name as a marketplace built around gro