Apple’s foldable challenge hinges on price

Apple is preparing to challenge Samsung Electronics in one of the few smartphone segments that is still growing.

Entering foldables seven years behind its Korean rival, its ability to catch up may hinge on pricing.

Apple has scheduled a special event at its California headquarters for Sept. 9.

Industry watchers expect the company to unveil its first foldable iPhone, widely dubbed the iPhone Ultra, alongside its iPhone 18 Pro lineup.

The foldable is expected to have passport-like proportions, sim