Apple’s iPhone Ultra event tagline in China includes a hidden ‘foldable’ teaser

https://9to5mac.com/wp-content/uploads/sites/6/2026/08/translated-apple-event-tagline-china.webp?w=1600" />

Apple officially https://9to5mac.com/2026/08/26/apple-officially-announces-iphone-18-pro-foldable-event/">announced the date for its big September event with the tagline “Surprise and shine,” a play on the phrase rise and shine.

This is for the event where Apple is expected to reveal its first foldable iPhone.

Meanwhile, in China, the localized tagline includes a hidden “foldable” Easter egg of sorts, at least according to Google Translate.