Real Madrid underline financial power by signing new €1bn kit deal with Adidas

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Real Madrid's current partnership with Adidas dates back to 1998https://www.cityam.com/wp-content/uploads/2026/06/GettyImages-2277999022-1.jpg?w=1107" />

Real Madrid have received a financial boost after signing a new eight-year kit deal with Adidas that is believed to be the most lucrative in world football.

The 15-time European champions and the German sportswear behemoth have opted for an early extension to their partnership, which will now run until at least 2034.

Real Madrid’s https://www.cityam.com/real-madrid-underline-financial-power-by-signing-new-e1bn-kit-deal-with-adidas/">[...]

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