Prime Day shows how AI is changing shopping, testing Amazon’s bet against ChatGPT and others

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Adobe found that shoppers who reached retail sites through AI chatbots were 40% more likely to buy during Prime Day than those from search, email or social media — the first time AI-referred traffic converted best.

Amazon has blocked rival shopping agents from its store while building its own assistant https://www.geekwire.com/2026/prime-day-shows-how-ai-is-changing-shopping-testing-amazons-bet-against-chatgpt-and-others/">Read More