Olive Young opens first US store in Pasadena next week

Olive Young said Thursday it will open its first US offline store in Pasadena on May 29, marking a major step in its expansion into the world’s largest beauty market.

The Pasadena store will carry around 5,000 products from roughly 400 beauty and wellness brands, featuring a mix of popular Korean beauty labels, brands already gaining traction in North America and global products tailored to local consumer preferences.

The store will feature ingredient-focused sections highlighting trending K-bea