‘Job ain’t done’: What’s next for curling's Rock League after successful preview season?

CBC CBC —

Four Rock League fans.https://i.cbc.ca/ais/a7df0b21-a1e7-45a8-803e-c4dc1c9f29bb,1776110614142/full/max/0/default.jpg?im=Crop%2Crect%3D%280%2C255%2C4096%2C2304%29%3BResize%3D%28620%29" title="Nic Sulsky, pictured with a cell phone, said he did not spend a single dollar on marketing Rock League. " width="620" />

While the week was historic for Rock League — it’s not often you get to see Canadian legends in Brad Jacobs and Rachel Homan face each other in fours — the greater success indicator, from a macro level, was whether it would show enough potential to garner the fan and financial interest necessary to sustain itself.

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