‘The US is no longer the go-to place’: How Korean culture is taking Latin America by storm

Everything Korean – from K-pop and skincare to food and clothing – is booming in popularity in Chile, Mexico and Brazil

On the polished flagstones of a Santiago cultural centre’s forecourt, four Chilean girls dance in energetic union, counting their steps aloud in Korean.

In front of them, a YouTube video with 1.3bn views plays atop a speaker throbbing to the beat of How You Like That, by the K-pop megastars Blackpink.