BYD Sealion 6 DM-i targets Korea with EV-like drive, pricing edge

BYD is stepping up its push into South Korea with the launch of the Sealion 6 DM-i midsize plug-in hybrid (PHEV) SUV, directly challenging dominant players like Hyundai Motor Co. and Kia.

Targeting the country’s surging demand for hybrid vehicles, the Chinese automaker seeks a competitive edge over local rivals by offering electric vehicle-like refinement and high fuel efficiency at a more affordable price.

While consumer reluctance to manage both gas fill-ups and electric charging has kept Kore