It kills two-thirds of lifetime users – so why is smoking cool again?

Australian nicotine consumption is on the rise, the illegal tobacco trade is booming and cigarettes have returned to pop culture – and experts are worried

Have you heard?

Smoking is back.

Or rather, have you seen?

Kylie Jenner lit up on the cover of Vanity Fair. Madonna and Hailey Bieber posed with cigarettes in Interview.

Cool girl fashion brands https://www.instagram.com/p/DQyERHxjM6g/">Khaite and Dôen have been handing out branded packs at parties.