Squash players turn to social media to cash in on LA Olympic Games opportunities

City AM City AM —

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British squash players are turning to social media to create commercial opportunities as athletes look to cash in on potential revenue streams.

Following on from the success of athlete content at the Milano Cortina Winter Olympics – TikTok told City AM that there were 99,900 posts tagged with the official hashtag, with tournament-related searches dominating https://www.cityam.com/squash-players-turn-to-social-media-to-cash-in-on-la-olympic-games-opportunities/">[...]

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