Woolworths’ Ooshies craze causes Coles sales slump with parents shopping at rival supermarket to collect toys

Coles full-year results show that despite gaining market share over past 12 months, sales fell over four weeks of ‘competitor’s collectables campaign’

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Woolworths’ latest Disney “Ooshie” collectables have not only captivated Australian children, they have led to a short-term slump in competitor Coles’ sales.

The latest rubber figurine promotion was scheduled to end on Tuesday, but strong customer interest meant Woolworths prematurely ran out of Ooshies a week ago.