Meta Tries to Light a Fire in AI Market

Guess what: Meta Platforms is still in the AI model game.

You might have forgotten that fact, given that it’s been a little while since we’ve seen much new on the AI front from the Facebook owner.

But CEO Mark Zuckerberg https://www.threads.com/@zuck/post/DW4Gb79kQc0?xmt=AQF0RWav1HJuAYSbyx9Bqgs4jOHjMRL07obRa9FbEMathEFAgIo1QyvlbLcUdkJ-AZsIMBg&slof=1">took to Threads on Wednesday to reveal the new model family, known as Muse, and its first member, Spark. 

Meta stock jumped 6.5% on the news, although the market was up strongly, so not all of that was a reaction to the new model.

Still, the release is good news.

The New York Timeshttps://www.nytimes.com/2026/03/12/technology/meta-avocado-ai-model-delayed.html"> had reported last month that Meta had put off the release of its new models because they fell short of rival models’ performance.

Given that Meta spent many billions building a https://www.theinformation.com/articles/meta-plans-fourth-restructuring-ai-efforts-six-months?rc=9byxri">new team of engineers, https://www.theinformation.com/articles/meta-betting-nearly-15-billion-alexandr-wang?rc=9byxri">led by former Scale AI CEO Alexandr Wang, any meaningful delay would have been a disaster.