2026 World Cup: Why YouTube and TikTok could re-write Fifa’s revenue playbook

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The 2026 World Cup could erode the price that Fifa can command for its media rights as YouTube and TikTok compete directly with traditional broadcasters, analysts have warned.

This World Cup, which kicked off last night, is the first in which YouTube and TikTok will both stream the first 10 minutes of every game and https://www.cityam.com/2026-world-cup-why-youtube-and-tiktok-could-re-write-fifas-revenue-playbook/">[...]