Brazil's 80-year-old Lula pumps up reelection bid with high-profile workouts

Brazil’s President Lula da Silva is boosting his reelection bid at age 80 by showcasing his fitness.

Critics say his workouts are more popular than he is.

While some Brazilians are divided over his potential fourth term, many agree on his commitment to daily exercise.

Concerns about his age mirror those around former U.S. President Joe Biden.

Lula's main rival, Flávio Bolsonaro, is much younger and mocks Lula’s age.

However, Lula remains confident, describing himself as a “turbo car.” Experts say fitness images are crucial for appealing to both young and older voters in Brazil's changing demographic landscape.