Laneige opens first global flagship store in Myeongdong

Laneige, a beauty brand under AmorePacific, has opened its first global flagship store in Myeongdong on Friday.

Laneige Seoul is designed for consumers to experience up-to-date technology and the brand's "Open to Wonder" philosophy.

With hyper-personalized beauty services and products, the brand aims to provide a unique consumer experience, the company said.

At the Lip Sleeping Mask Swirl experience, inspired by an ice cream bar, consumers can choose two out of ten scents.

The machinery — equipp