The excitment of the World Cup is often synonymous, for some with consuming alcohol, something that was difficult to do at the last tournament after Qatar banned alcohol sales in stadiums.
Drinking in moderation is essential but how much beer exactly will be drunk at this World Cup?
Solange Mougin has more on this and how Equador's president has just given his nation's football fans a nudge to consume more beer.
#WorldCup #alcohol #beer
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