AI video market has bounced back from Sora's false start

https://the-decoder.com/wp-content/uploads/2024/03/sora_balloon_man.png" style="height: auto; margin-bottom: 10px;" width="2559" />

AI production companies like Promise are setting up shop around Hollywood's historic studios, using real-time backgrounds and other AI tools to cut film costs.

Netflix already uses AI in 300 of its 1,000 titles, and the startup Higgsfield now carries a $5.4 billion valuation.

What was once a tech demo has grown into its own industry, complete with valuations, job titles, and fights over who gets a cut.

The article https://the-decoder.com/ai-video-market-has-bounced-back-from-soras-false-start/">AI video market has bounced back from Sora's false start appeared first on https://the-decoder.com">The Decoder.