Limited initial availability of the iPhone Ultra may be a feature, not a bug

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After conflicting reports about when the https://9to5mac.com/guides/iphone-ultra/" rel="noreferrer noopener" target="_blank">iPhone Ultra would launch, there’s now a clear consensus that it will be announced in September alongside the iPhone 18 Pro.

It does, however, look likely that Apple may adapt the iPhone X strategy of announcing it in September and having it go on sale a little later, and https://9to5mac.com/2026/07/05/iphone-fold-low-supply-at-launch-delayed-release/" rel="noreferrer noopener" target="_blank">a report yesterday suggested that launch availability may be very limited …