Labor pledges opt-out register for online gambling ads akin to Do Not Call register for spam calls

The new measure falls short of calls for gambling ads to move to an opt-in model, or for an outright ban

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The Labor government has pledged a new single-service opt-out register for gambling ads - an idea similar to the Do Not Call register for spam calls - as part of amendments to its wagering ad bill, as well as restrictions on inducements and limiting commissions for agents.

Communications minister Anika Wells has also confirmed gambling companies will face a new levy to pay for the register, a beefed-up measure to curb wagering ads, after concerns were raised through a Senate inquiry that Australians would struggle to find or complete individual opt-out options on each online service.