Game, Set, Match: How brands can serve up lasting value at Queen’s

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Thom Newton looks at how brands get value out of the grass tennis tournament.

Sports fans are relishing a summer that includes a World Cup, alongside the major fixtures of tennis, cricket and athletics.

With sport comes the inevitable opportunities for brand sponsorships.

However, visibility at events https://www.cityam.com/game-set-match-how-brands-can-serve-up-lasting-value-at-queens/">[...]