Addition of cricket at LA Olympics offers IOC access to 2 billion fans, Indian market

When cricket returns to the Olympics in ⁠Los Angeles in 2028, it will bring far more than bats, balls and wickets.
Its inclusion reflects a strategic calculation by Olympic leaders that the surest route to billions of new viewers runs through India, cricket’s commercial heartland and a country they believe is increasingly central to the Games’ future.
Cricket, absent from the Olympics since 1900, offers the International Olympic Committee (IOC) something no recent addition has: direct access to...