An agent in the empty chair: Amazon vets launch Primitive Labs, using AI to model customer behavior

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Founded by former Amazon AGI and AWS colleagues and backed by a16z Speedrun, Primitive Labs is building AI agents that stand in for a company's customers, letting product teams see how people will react to a new feature or design before it ships.
https://www.geekwire.com/2026/an-agent-in-the-empty-chair-amazon-vets-launch-primitive-labs-using-ai-to-model-customer-behavior/">Read More