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Kanye West Wireless Festival backlash

Kanye West Wireless Festival backlash

The decision to book Kanye West, now known as Ye, for the Wireless Festival has sparked a massive corporate and political backlash in the United Kingdom.

Pepsi and Diageo led a wave of sponsor exits, citing the rapper's previous praise for extremist figures and antisemitic rhetoric.

Prime Minister Keir Starmer joined the chorus of disapproval, questioning the appropriateness of the booking for a major public event.

Despite the controversy, Ye remains scheduled for a three-night residency, marking his first UK performance in over a decade.