Xbox Slashes Game Pass Prices

Effective immediately, the monthly cost of Game Pass Ultimate will drop from $29.99 to $22.99, reversing a controversial price hike from last year.

The strategy shift aims to win back players who found the service too expensive, though the exclusion of 'day-one' Call of Duty releases is a major blow to the platform's value proposition.

New Activision titles will now be held back from the service for approximately one year after launch.

Analysts view this as a 'recommitment' to a more sustainable business model for the gaming division.