Taylor Swift trademarks voice, image

Taylor Swift is taking a proactive legal stance against the threat of artificial intelligence by filing trademark applications for her voice and likeness.

The applications cover specific audio recordings of her speaking and singing, as well as iconic performance images, aiming to prevent the unauthorized creation of AI deepfakes.

Legal experts suggest this move could set a precedent for other celebrities seeking to protect their digital identity in an increasingly unregulated tech landscape.

The filings come after several high-profile incidents where Swift's voice and image were misused by AI tools for fraudulent advertisements and explicit content.