Yelp launches AI chatbot assistant

The new Yelp Assistant can answer complex questions about restaurants and services, allowing users to place orders or book tables within a single conversation.

The company is betting that the interactive nature of the chatbot will make its platform more appealing than traditional search results.

This move follows similar AI makeovers by major tech firms like Google and Meta.

Yelp's initiative also aims to support local businesses by providing them with more efficient ways to connect with potential customers.