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McDonald's misses sales targets
McDonald's reported a significant slowdown in U.S. sales growth as inflationary pressures and high energy costs impact consumer behavior.
The fast-food giant missed analyst expectations for the first quarter, with CEO Chris Kempczinski noting that lower-income diners are increasingly pulling back on spending.
The company attributed the decline to "heightened anxiety" among households as national gas prices surge past $4.50 per gallon.
To combat the slump, McDonald's is planning to introduce more value-focused promotions to attract price-sensitive customers who are trading down from full meals.
Chris Kempczinski
American business executive, CEO of McDonald's
American business executive, CEO of McDonald's
United States
Country located primarily in North America
Country located primarily in North America