Apple CEO Tim Cook Steps Down

Apple has confirmed a major leadership transition as Tim Cook prepares to exit the role he has held since the death of Steve Jobs.

John Ternus, a 23-year veteran of the company known for his product-focused management style, will take over in September.

Under Cook's tenure, Apple's market value reached unprecedented heights, but the company now faces mounting pressure to innovate in generative AI and spatial computing.

Analysts believe Ternus's appointment signals a return to Apple's hardware-first roots as it navigates a challenging geopolitical landscape and evolving consumer tech trends.