Apple insider John Ternus named CEO

The appointment of John Ternus as Apple's next CEO signals a strategic focus on hardware innovation as the company navigates the challenges of the AI era.

Ternus is widely regarded within the company as a 'product perfectionist' and has been a key figure in almost every major product launch over the last decade.

His leadership will be tested as Apple seeks its next major hit beyond the iPhone, with investors looking for a clear roadmap in generative AI and mixed reality.

Ternus will officially take the helm on September 1st, while Tim Cook remains as executive chairman to manage high-level policy and government relations.