Drake's 'Iceman' Album Tease

Drake's unconventional marketing campaign for his ninth studio album has captivated fans in his hometown of Toronto.

A 25-foot ice pyramid was constructed in a parking lot, with the album's release date reportedly hidden inside a package encased in the ice.

The event turned chaotic as fans attempted to climb the structure and chip away at the blocks with tools, prompting police to clear the area.

A local Twitch streamer later claimed to have retrieved the package, revealing a release date of May 15 for the highly anticipated project.