Pepsi drops Wireless Festival sponsorship

The Wireless Festival has lost its primary sponsor, Pepsi, after announcing that Kanye West will headline all three nights of the event.

This withdrawal follows intense public and political pressure, including criticism from U.K. Prime Minister Keir Starmer regarding West's history of antisemitic remarks.

Other major brands, including Diageo, have also reportedly pulled their support as the backlash grows.

The festival now faces a significant financial and reputational crisis just months before its scheduled start in Finsbury Park.