Netflix launches vertical video 'Clips'

Netflix has launched a major revamp of its mobile app, centered around a new vertical video feed called 'Clips.' The feature uses a hyper-personalized algorithm to show users short highlights from its extensive library of shows and movies, aimed at increasing engagement and reducing the time spent searching for content.

This move is part of Netflix's broader strategy to compete with short-form video platforms like TikTok and YouTube Shorts.

The company is also testing new interactive features within 'Clips' that allow users to save titles directly to their watchlists or share highlights with friends.