- Pepsi drops sponsorship of London music festival headlined by Ye Sydney Morning Herald —
- Pepsi Drops Sponsorship of London Music Festival Headlined by Ye The New York Times —
- PepsiCo Drops Sponsorship of U.K. Music Fest Headlined by Kanye West Wall Street Journal —
- Pepsi withdraws as main sponsor of Wireless Festival amid Kanye West backlash The Standard —
- Pepsi withdraws Wireless Festival sponsorship amid Kanye West backlash Manchester Evening News —
- Pepsi drops out of sponsoring Wireless festival after Kanye West headlining row Daily Mail —
- Pepsi Drops Wireless Festival Sponsorship After Criticism Over Ye Booking Billboard —
- ‘Deeply disturbing’: Starmer criticises Wireless festival decision to book Kanye West 📹 Sky News —
- Pepsi pulls out of Wireless Festival over Kanye booking 📹 Sky News —
Pepsi drops Wireless Festival sponsorship
The commercial fallout from Kanye West's inclusion in the Wireless Festival lineup has intensified with PepsiCo's sudden withdrawal as a major sponsor.
British Prime Minister Keir Starmer joined the chorus of disapproval, describing the booking as 'deeply concerning' given the rapper's past behavior.
The festival, scheduled for Finsbury Park in July, now faces significant financial and public relations challenges.
Despite the controversy, organizers have yet to announce a change to the three-night headline billing for the artist now known as Ye.