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Meta Unveils Muse Spark AI

Meta Unveils Muse Spark AI

The new model is already powering a range of Meta's products, including its AI assistant app, which saw a significant jump in App Store rankings following the launch.

CEO Mark Zuckerberg emphasized that the company is committed to aggressive spending on AI, with a new $21 billion deal to rent computing power from CoreWeave.

Muse Spark represents the first entry in a broader family of models designed to transform how users interact with social media and digital agents.

While some analysts question if Meta has fallen too far behind, the company is betting that its massive user base and integrated ecosystem will provide a competitive edge.