The Neighbourhood launches on ITV

Graham Norton's brand new reality series, 'The Neighbourhood,' has premiered on ITV, featuring six households competing for a £250,000 cash prize.

The show has been described as a 'sickly sweet' alternative to 'The Traitors,' focusing on community and cooperation rather than deception.

Contestants from across the UK, including students and families, will face a series of challenges designed to test their ability to work together.

The series marks a new direction for Norton, who serves as both host and executive producer of the program.