Sport Business

LIV Golf funding in doubt

LIV Golf funding in doubt

The future of LIV Golf appears increasingly uncertain following candid remarks from its chief executive regarding the tour's financial runway.

While O'Neil insisted that the league is 'business as usual' for the current campaign, he acknowledged that work is required to secure backing beyond August.

This comes amid reports that the Saudi PIF is shifting its sporting focus toward cricket and other emerging markets.

Star players like Jon Rahm and Bryson DeChambeau have attempted to downplay the news, but the lack of a permanent funding commitment remains a significant hurdle for the rebel tour.

Scott O'Neil
International sports executive
LIV Golf
Professional golf tour
Public Investment Fund
Sovereign wealth fund owned by Saudi Arabia
Jon Rahm
Spanish professional golfer