Roku reaches 100 million users

The user base includes households using Roku streaming sticks, boxes, and first-party Roku TVs.

The company plans to leverage this massive audience to fuel its growing advertising business, which has become a primary revenue driver.

Roku originally spun out of Netflix in 2008 and has since expanded its platform to include original content and new features like 'Howdy.' Executives stated that the milestone reflects the continued shift of consumers away from traditional cable toward digital streaming services.