India's gold rush on Akshaya Tritiya

The auspicious festival of Akshaya Tritiya has triggered a massive surge in demand across India's jewelry sector.

While the volume of gold purchased has seen a slight decline due to soaring market rates, the overall value of transactions is expected to exceed last year's figures.

Industry experts note a growing trend of 'self-gifting' among younger buyers who view the day as a personal milestone rather than just a family ritual.

Major retailers have responded by introducing more practical options, such as 9K gold, to accommodate shifting consumer preferences.