Canva AI 2.0 Overhaul Announced

The update is part of a broader strategy to maintain Canva's dominance in a design market increasingly challenged by generative AI. New features include 'Magic Media' and enhanced prompt-based editing, which can automate repetitive tasks and suggest creative layouts.

CEO Melanie Perkins highlighted that the platform has quietly become one of the world's most used AI services, with over 100 million monthly active users.

The company's $100 billion gamble on AI is intended to make professional-grade design accessible to non-experts in the workplace.