Xbox Game Pass Price Cut

The strategy shift under new Microsoft Gaming CEO Asha Sharma aims to win back players who found the service too expensive during the recent economic downturn.

While existing subscribers will enjoy the lower rates immediately, the removal of 'day-one' access to major franchises like Call of Duty represents a significant change in Microsoft's business model.

Industry analysts suggest the move is intended to boost total subscriber numbers ahead of a potential hardware refresh.

However, some fans have expressed disappointment that the most anticipated titles will now require separate purchases at launch.