Akshaya Tritiya gold rush in India

The festival is traditionally seen as a time for new beginnings and the purchase of gold to bring lasting prosperity.

While the volume of metal purchased has seen a slight decline, the total value of sales is expected to rise from last year's Rs 16,000 crore.

Several Bollywood stars, including Mrunal Thakur and Akriti Kakar, have shared their own traditions of 'self-gifting' and investing in gold for future generations.

The day also serves as a psychological reset for many, emphasizing hope and the belief that good things can start and endure.