Pepsi drops Wireless Festival sponsorship

The Wireless Festival has lost its primary sponsor as PepsiCo severed ties over the inclusion of Ye, formerly known as Kanye West, in the lineup.

The beverage giant removed its branding from the event just hours after government officials criticized the booking.

Critics have pointed to the rapper's previous praise for Nazi figures and his record of racist outbursts as reasons for the boycott.

The withdrawal places significant financial and reputational pressure on the festival's organizers ahead of the summer event.