OpenAI buys Hiro Finance

OpenAI has acquired the AI personal finance startup Hiro Finance as part of a strategic push to integrate financial planning capabilities into ChatGPT. The deal comes as OpenAI investors question the company's $852 billion valuation amid intensifying competition from rivals like Anthropic.

Hiro Finance develops software for personalizing AI systems and managing individual wealth.

This acquisition signals a broader shift in OpenAI's strategy toward developing specialized 'AI agents' for consumer use.